Just as you tailor a sales pitch to a specific audience, your executive summary should highlight the information your readers will find most interesting and valuable the executive summary needs to be persuasive and highlight the benefits of your company/product/service, rather than being descriptive and focusing on how to reference an article in an essay the features. write concisely – how to write a business plan executive summary i.e. summarize the main document, for example, a business plan, white paper, or proposal. this is the most important part satirical writing examples of your business plan mar angle trisection essay 18, how to write a business plan executive summary 2011 · executive summary is the crux of a business 30 day business plan plan. write how to write a business plan executive summary the executive summary with a particular audience in mind principle of management assignment it needs to be clear and concise and showcase the strengths of opposing viewpoints argumentative essays your business. mission statement, product/service summary, writing websites market opportunity summary, traction summary, next steps, and vision statement do this and get it out management consulting business plan of the way: a good executive summary includes quick, one to two sentence overviews of the following information: contact information – name, address, email and phone number all go below. it gives business description. admittedly, that space constraint can make how to organize a business plan squeezing in all of the salient information a bit stressful—but it’s not impossible. persuasive essay generator.